Dublin · Remote / operating model
Wayfinder Office turns expertise into content people can find and trust.
An SEO content-migration office inventorying current copy, rewriting priority destinations, and checking migrated pages across redesigns, consolidations, and platform changes.
The practice
SEO content migration and rewriting
Research, interviews, writing, editing, and optimization stay in the same editorial system, so every decision remains visible and the client team can keep improving the work after handoff.
- 01
Inventory the meaning
Every source page needs an intended state and a record of what is worth preserving.
- 02
Rewrite for the destination
Migrated copy should fit the new page purpose, not merely occupy the new component.
- 03
Read the published page
Content QA continues in context after templates and data have assembled the final page.