Content inventory and triage
Read current pages, record their useful material, and decide what moves, merges, rewrites, or retires.
Content migration decision ledgerSEO content migration and rewriting / Dublin · Remote
Move the website and rewrite what should survive the journey.
An SEO content-migration office inventorying current copy, rewriting priority destinations, and checking migrated pages across redesigns, consolidations, and platform changes.
- KeepContent migration decision ledger
- RewriteMigration-ready page manuscript set
- RelayPublished-content QA record
Content migration windows open
Editorial operating model
Wayfinder Office keeps every draft accountable.
- Triage
- Page-level
- Each source retains purpose, useful material, destination, and editorial owner.
- Rewrites
- Reviewed
- Priority pages receive editorial review in their final destination.
- Migrations
- Illustrative
- Case stories are fictional and claim no quantified retention.
SEO content writing
SEO content migration and rewriting, from research to publish.
Migration rewrites
Rewrite priority pages for the new structure, audience journey, evidence, and brand language.
Migration-ready page manuscript setPost-migration copy QA
Check final headings, links, metadata, actions, omissions, and merged source material in page context.
Published-content QA recordIllustrative content programs
Wayfinder Office turns expertise into useful pages.
Insurance services
Fifth Harbor
A migration ledger preserved useful proof while priority insurance pages were rewritten for the new journey.A redesign changed navigation, copy, and platform at once.Higher education
Bracken University
Content triage separated essential service rewrites from deliberate merges, archival moves, and retirement.Thousands of pages had uncertain ownership and future value.Workplace care
Relay Health
Post-migration copy QA caught missing guidance, broken editorial links, and source material lost during component changes.Launch checks focused on pages but not rendered states.Writing standards
The editorial rules behind Wayfinder Office.
- 01
Inventory the meaning
Every source page needs an intended state and a record of what is worth preserving.
- 02
Rewrite for the destination
Migrated copy should fit the new page purpose, not merely occupy the new component.
- 03
Read the published page
Content QA continues in context after templates and data have assembled the final page.
Next step / content brief