Packaging shelf catalogue / approach
Soft Relay, in practice.
Packaging, publications, and small brand systems for thoughtful products made to stay close to everyday routines.
How the practice works
The packaging shelf catalogue keeps the work distinctive without hiding the decisions people need to make.
- 01
Listen
Name the audience, constraint, and decision the work must support.
- 02
Frame
Set one visual rule strong enough to guide the whole system.
- 03
Make
Test the rule across the smallest and largest real formats.
- 04
Hand off
Leave clear files, examples, and boundaries for the people using it.
Capabilities
What comes into the room.
- Packaging systems
- Editorial design
- Small-brand identity
- packaging formats
- 31
- printed titles
- 14
- long-term clients
- 08
New work / introductions
Start with the object people already reach for.
notes@softrelay.exampleCopenhagen · Remote · Spring intake open