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R/PRibbon & ProofPlan content

SEO content brief

Bring the knowledge your industry keeps overlooking.

Bring the audience, the search opportunity, the available expertise, and the business decision the writing must support.

Prepare these three things

  1. The reader question or decision the content must help with.
  2. The pages, formats, and search themes that matter first.
  3. The subject expert, deadline, and evidence available today.
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