Full-screen campaign reel / approach
Nia Kade, in practice.
Art direction and image systems for objects, culture, and digital launches that need atmosphere without losing clarity.
How the practice works
The full-screen campaign reel keeps the work distinctive without hiding the decisions people need to make.
- 01
Listen
Name the audience, constraint, and decision the work must support.
- 02
Frame
Set one visual rule strong enough to guide the whole system.
- 03
Make
Test the rule across the smallest and largest real formats.
- 04
Hand off
Leave clear files, examples, and boundaries for the people using it.
Capabilities
What comes into the room.
- Art direction
- Image systems
- Launch campaigns
- image stories
- 24
- launches
- 11
- editorial series
- 06
New work / introductions
What should the audience feel first?
work@niakade.exampleToronto · New York · Select collaborations open